SEO optimization refers to the organic methods and techniques used to improve the online visibility and ranking of a dental website in Google search results. These methods include optimizing web page load speed, optimizing content, building quality backlinks, improving user experience, and using relevant keywords.
Organic SEO is important because it helps your dental website to be found by potential patients searching for dental services. Organic SEO developments (on site SEO/off site SEO) can increase organic traffic and therefore help you grow your business. Important: the organic SEO google optimization subscription, is a sustainable and durable method of increasing traffic, as it does not depend on paid advertising and can bring quality and relevant traffic in the long run.
In general, organic SEO requires continuous effort and a well thought-out strategy to achieve the desired results. It's important to try to stay up-to-date with changes in search engine algorithms and constantly adapt your SEO strategy to achieve optimal results.
An SEO optimised website brings free web traffic. Web traffic means patients, patients mean profit.
You probably know that a simple website is no more than an online business card. More specifically, the fact that you have built a website presenting your dental clinic/dental services and published it online does not even guarantee you a patient. So that alone doesn't help you much in your effort to turn your dental clinic into a successful business. We're not saying it's bad to build a website, quite the opposite. We want to convey that to turn a website into a profit-generating tool, you need SEO.
Can your website help your business if it brings you new patients online? How can your website bring you new patients? Perhaps, if it is displayed on the first page of results from searches on www.google.com (Google SERP, or Search Engine Results Page). Only then can potential patients, i.e. people searching on Google, click on the link and get to your website. Once a potential patient arrives on your site, it's up to the UI / UX performance of your site to convert them - i.e. the patient calls the phone number displayed on the site and makes an appointment (UI / UX = User Interface / User Experience).
Here are the approximate steps you need to follow to get your website on the first page of potential patient searches:
At Dental Marketing we have developed a special optimization package SEO organically specifically for dental websites. What our monthly organic SEO subscription for a WP dental clinic website consists of:
- technical SEO performance audit, on account takeover
- SSL certificate verification / installation ( HTTPS )
- check / configure robots.txt file
- sitemap optimization (crawlability: exclusions, noindex, nofollow )
- enrollment / config. / GSC monitoring
- optimizing loading speed (Pingdom, GTM, Page Speed Insights / Lighthouse )
– optimizare UX interfață desktop + interfață mobil ( mobile responsive )
- WP website health monitoring, for SEO issues
- SEO keyword research Google KP, Google T, Google CB, Semrush, MOZ )
- SEO plugin installation / configuration ( All in One SEO, Yoast SEO, SEO Framework )
- URL optimization (smart links)
- internal website link optimization ( inter-link optimization )
- outbound links optimization
- backlinks optimization ( inbound link strategy )
- SSL security optimization ( RSSSL )
- cache optimization
- content-level keyword optimisation ( C2KW )
- heading s optimization ( H1, H2, H3, H4, H5, H6 )
- META titles optimization
- META description optimization
– optimizare imagini: dimensiune
- images optimization: ALT Desc
- URL optimization: intra-links (outbound links)
- SiteKit config. by Google Analytics (web traffic)
- multilingual SEO optimizations
- integration with social media ( high authority link strategy )
- Google Maps integration
- Schema Markup config.
- favicon config
* breadcrumbs config.
** content writing, content marketing
*** GA integration
MONTHLY REPORTS
– monitorizare evoluție cuvinte cheie în SERP
- monthly reports
- development measures based on the information in the report.