Ce este content marketing-ul sau marketing-ul prin continut text? Content marketing-ul sau marketing-ul prin continut – fie ca vorbim de continut text, imagine sau alte tipuri de conținut – reprezintă abordarea de marketing prin intermediul comunicării. Content marketing implică servicii de creare de conținut relevant în mod consecvent cu scopul de a atrage și fideliza pacienți pentru orice clinică dentară / cabinet stomatologic. Conținutul de marketing poate lua multe forme, precum: text de prezentare pe website, text și imagini pentru canalele de social media, postări de blog, clipuri video, tururi virtuale, alte tipuri de comunicare pe rețelele de socializare (Facebook, Instagram, Tik Tok), comunicare prin documente oficiale, podcast-uri și altele. Marketingul prin continut reprezintă una din cele mai eficiente forme de promovare și pentru promovarea clinicilor de medicină dentară.

About communication: communication is one of the most complex activities that defines us as people. Human evolution has been greatly aided by communication. Of course, communication is not an exclusive attribute of humans. But we stand out among non-humans because of the complexity of the communication process developed over generations. This process encompasses many forms or techniques of communication.

Forms of communication: A. Verbal communication, which is divided into articulate and inarticulate communication. B. nonverbal communicationwhich is defined by a whole variety of signs, posture, movement and gestures or mimicry. C. cparaverbal communication, which is defined by codified methods such as voice characteristics, peculiarities in pronunciation or intensity of utterance, verbal rhythm and flow, intonation, pauses in speech.

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Since ancient times, communication has facilitated the initiation, maintenance and development of human-to-human relationships, a process that has remained as effective today, hundreds of thousands of years later. Communication was also the basis of the earliest forms of business & trade. From the type of business referred to in ancient times as 'barter' to the sophisticated transactional business processes of today, all involve some degree of communication for the smooth conduct of transactions. For business to take place in a market, we all know that two conditions must be met: there must be demand and there must also be supply. The fulfilment of these two conditions is often conditional on the existence of the third factor, namely promotion.

Promotion: Promotion, or marketing, has always been an essential element in all business/transactional processes. While in ancient times promotion was a simple process of ultra-direct communication of the offer, today, marketing & promotion processes present high levels of complexity. Today, as then, communication has remained the main factor facilitating marketing and promotion processes. Information remains the most valuable and necessary aspect of effective communication: we will never be able to promote a service or a product effectively if we do not know it very well beforehand.

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Online marketing content to support dental clinic promotional activities.

A dental clinic website is more than just an online presence. In order to appear in front of internet user patients on the first page in search engines such as Google, content marketing optimization is needed. This includes both media materials (image, video, virtual tour) and text communication on web pages. Here we are talking about presentation texts on the descriptive pages of the clinic's specialties, texts on the blog page, descriptions of categories and dental services, but also some technical elements such as META elements. The content should be clearly formulated, for existing patients and potential patients who will compare options, benefits, rates of dental treatments. The content must be well organized to provide maximum benefit to the visitor. Content should always be created with the patient's needs in mind and targeted to the dental clinic's intended patient avatar.

Advantages of an effective content marketing strategy for dentistry

• Get on the first page of search engines like Google and increase your organic traffic. The higher quality the content on your website will be
• Poate crește volumul de business în clinica dentară. În mod normal, pacienții preferă să achiziționeze tratamente și / sau servicii de la clinica dentară care oferă informații utile și concludente pe site-ul web.
• Increased reputation. You will certainly gain the trust of your patients if you regularly provide them with information about the dental treatments offered and clinical cases solved in the clinic.
• Accurately written and detailed marketing content gives potential patients confidence. Texts should be written from a knowledgeable perspective. The content you communicate must accurately answer your patients' questions and potential needs.
• Media materials must be technically optimised correctly. Media elements must be easy to assimilate in terms of user experience.

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