Branding & dental identity! We create successful brands for dental businesses. Before you take the first step to promote your business, you need a brand that identifies you in the market. An identity that differentiates you from the competition. We help you build and strengthen your identity.
„A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
How is a brand born? Generally accepted theories tell us that a brand draws its lifeblood from the story of how the business started and is congruent with the services and products offered.
defining goals
semantic goals
graphic goals
research goals
competition
patient db.
concept design
brainstorming
sketch
graphic completion
shapes
colors
styling
fine-tuning
brand elements
defining list
design
Competition between companies in the field of dental medicine is tough. In order to stand out, a dental clinic must be unique and easily recognizable. A strong brand is behind every successful product.
Some have become accustomed to believing that designers do all the work in the field of branding. This prejudice is wrong; marketing specialists are the ones who have the complete know-how to implement a branding project. If you do marketing without market data, it is almost as if you are blindfolded. In other words, a branding & identity project run without insight from market analysis has less chance of success.
„Design is the silent ambassador of your brand.” True. But nonetheless, a strong brand depends not only on the aesthetic characteristics of the brand elements, but on details such as the message and the emotional projection behind it. To create a proper brand identity, designers need to consider details about business goals.