Competition between companies in the field of dental medicine is tough. In order to stand out, a dental clinic must be unique and easily recognizable. A strong brand is behind every successful product.
Some have become accustomed to believing that designers do all the work in the field of branding. This prejudice is wrong; marketing specialists are the ones who have the complete know-how to implement a branding project. If you do marketing without market data, it is almost as if you are blindfolded. In other words, a branding & identity project run without insight from market analysis has less chance of success.
„Design is the silent ambassador of your brand.” True. But nonetheless, a strong brand depends not only on the aesthetic characteristics of the brand elements, but on details such as the message and the emotional projection behind it. To create a proper brand identity, designers need to consider details about business goals.